This video was created to show off the fun behind-the-scenes of Dreamforce 2025 and create hype for the coming days of content. I captured the video and edited in CapCut. This campaign saw a 6% increase in engagement YOY and 572K total organic impressions.
Our "Data or Data" video is a classic and fun way to engage our community at Informatica World 2026 with an age-old question in the data community. I facilitated dialogue, filmed, and edited the video in CapCut. This campaign saw a 10% increase in engagement YOY and 6% increase in click-through rate.
This product video demo promotes a new feature release available on mobile, designed to create curiosity and drive traffic to product update details page, seeing an above average 3.1% click-through rate.
To drive traffic to our on-demand viewing platform after Tableau Conference 2024, we created horizontal snippets from content sessions and promoted these on socials. As one example, this campaign prioritizing conversion saw an above average 2.7% click-through rate.
